Destination NSW and Tourism Australia to meet with Bega Valley tourism businesses

Pambula River Mouth. Photo: David Rogers Photography, courtesy of Sapphire Coast Destination Marketing
Pambula River Mouth. Photo: David Rogers Photography, courtesy of Sapphire Coast Destination Marketing

Destination NSW and Tourism Australia will meet with Bega Valley Shire tourism businesses and stakeholders at a special tourism industry briefing being organised by Sapphire Coast Destination Marketing and supported by Bega Valley Shire Council on December 8.

Sapphire Coast Destination Marketing's managing director, Anthony Osborne said the event would provide an opportunity for local tourism businesses, key industry stakeholders and government representatives to reconnect in person and get inspired for the future of tourism on the Sapphire Coast.

"Keynote speakers from Destination NSW and Tourism Australia will present to industry on brand new tourism opportunities, as well as the 'hot off the press' NSW Tourism Marketing Campaign, FEEL NEW," Mr Osborne said.

Other special guest speakers will include representatives from the Port Authority of NSW to update the industry on Cruise Eden, Sapphire Coast Destination Marketing, Eden Trails Mountain Bike Project, and presentations from a range of new tourism experiences from across the region.

"We're bringing in the big guns for this event, with a rare opportunity for our local Sapphire Coast tourism businesses, stakeholders and key industry bodies to all meet face to face in the same room," Mr Osborne said.

"Our local tourism businesses will get to hear directly from experts from Visit NSW and Tourism Australia, two important partners and the biggest tourism players in Australia.

"Our region has been hit especially hard by COVID-19 travel restrictions and bushfires prior to that, and Destination NSW's new FEEL NEW visitor brand campaign is an important opportunity for our region.''

The Sapphire Coast Tourism Industry briefing will be held at the Bega Valley Commemorative Civic Centre.