Members of the community are invited to get creative while a new Rip Curl store is being fitted out in Merimbula.
Hoarding set up around the site - formerly Sanity - is being opened to the public for decoration.
Cyclo Group construction manager Harrison Boon came up with the initiative to allow the space to become a place where people could get creative rather than leave room for graffiti.
"I just thought some kid is going to walk past and want to write or draw on our wall, what if we gave them creative licence to turn it into something really artistic," Mr Boon said.
Pambula Mitre 10 has generously donated hundreds of dollars worth of paint for people to use on the hoarding.
There will also be drop sheets and brushes left in front, provided by Cyclo.
Mr Boon said the goal was to let people express what Merimbula and the South Coast means to them, much like the artwork on the Merimbula public toilets demonstrated.
He emphasised that people should be mindful to keep the artwork family friendly due to it being a public space.
Another added benefit aside from tapping into your creativity, is Cyclo Constructions will also be awarding three people with $100 pre-paid credit cards for the best artworks.
"We're going to announce who we think were the best artworks on Facebook either on Sunday afternoon or Monday morning," Mr Boon said.
"Everyone will come down for a bit of fun but for those that put in a bit more effort, there's a chance to win a prize."
If winning a prize is of interest, Mr Boon has asked that people sign their name in the artwork.
In a prime example of ephemeral art, the wall is only in place until the reveal of the new Rip Curl store being built behind it.
For those interested in taking part, the opportunity to get painting will take place Saturday and Sunday from 7am until 5pm each day.