Merimbula landmark on the market
STORY LIZ McCORMICK
The owners of Magic Mountain Family Fun Park have decided to put their business on the market after 30 years of investment in the popular tourist attraction.
The owners, Murray and Roslyn Beveridge, Rob and Ann Wright and more recently (the past five years) Kevin and Elaine Philistin, all of Merimbula, have placed the sale of the property covering 18.94ha in the hands of Burgess Rawson, Melbourne.
Magic Mountain has no equal south of Wollongong to Melbourne and to the west into the Riverina and Canberra.
Mr Beveridge said the sale will be the severing of a strong attachment the owners have to the park.
“In a lot of respects we will miss the involvement. It has been a seven-day a week business in the peak season and five days in the shoulder season.
”We will be able to walk away proud of our achievement. It is the end of an era. Now we’ve made the decision to sell, we are excited about bringing the sale by tender to fruition.”
For a locally-owned business, it has had the capacity to withstand the vagaries of fluctuating economies that have beset the Sapphire Coast. This reflects the owners’ commitment to their investment through the introduction of new attractions and constant upgrades to the park.
Mr Beveridge said the combination of a number of favourable factors indicated to the owners that it was a good time to sell.
Magic Mountain recently scored a rating among the top 10 in the South Pacific region on Trip Advisor and won a 2013 South Coast NSW Tourism Award.
“Last summer season was a record, but this season has surpassed that. Magic Mountain’s meticulous presentation has never seen it looking better. The free entry is a winner with the customers who only have to pay for rides. Our reputation as a family oriented-tourist attraction continues to grow.”
Mr Beveridge said that the recent rezoning of the land to SP3 Tourist has further enhanced the park’s potential.
”This allows for a variety of uses including non-permanent accommodation which would enable cabins, a caravan park or a motel, developments of that nature to be built, of course with the council’s approval.”
He said that Magic Mountain’s existence is vital to the tourism industry on the Sapphire Coast.
“We know this from speaking to our customers, and there is still an untapped market of customers who have yet to discover the joy the business brings to our visitors.”